\n
A quick note on how I am building everything:
\nI don’t want to use my personal brand exclusively to grow companies quickly.
\nWe do use the personal brand, and there a few million organic impressions coming through all channels that we can use each month. The brands include a lot of content (TWC Talks, DMM, Deep End, YouTube/Podcast/Socials, 3 different emails lists, etc) —
\n— BUT, when I was taking my old portfolio through due diligence to sell, I learned valuable lessons on how enterprise value is developed.
\nLong story short, you don’t want to be the concentration-risk behind your business. It’s better to build it slower but more secure than fast growth that comes with fragility.
\nThe way I’m mostly building things right now is customer acquisition. Lead generation is fine but honestly is a waste. There is too much waste. It bothers me how much waste there is in basic “lead generation.”
\nI’d rather find a pocket of demand and completely capitalize on that demand.
\nThe best way to do this, in my humble but validated over-and-over opinion, is by turning people into customers right away. You can sell at cheap prices as the trust barrier is currently set very high… but this kicks in the “muscle memory” that is then called upon later when they want to solve the next problem.
\nWe are rapidly increasing the volume of customers we’re purchasing for two reasons:
\nIn June we are hosting a two-day event all about this…
\nNothing will change the front end of your business like abandoning lead gen & going into customer acquisition. If you want to come, go here and fill this out.
\nLastly, as an update — I have taken a small break from writing online every day because I’m finishing two books right now.
\nLast year I wrote The Wealthy Consultant (and we are updating that right now to include more stories; it’s what people asked for so we’ll do it).
\nThis year (July) I am publishing my sales book. And this Fall (October) my identity book. I am proud of both of them, but it is a lot of work, mechanically speaking, to just get these books out the door.
\nSo I’ve backed off the volume of content and now that we’re getting close I will push back up to the normal levels. Content will start coming here again, and as always we can hang out on socials anytime you’re online.
\nTalk soon!
\n
\n
\nTaylor Welch
CEO, Welch Equities
Welch Consulting, LLC
@taylorawelch
\n | \n\n 725 Cool Springs Blvd, Franklin, TN 37067 | \n\n |
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I built my first portfolio to a ~$70M valuation. Now I'm building a portfolio of small brands and running WealthyConsultant.com
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