Hi again, it’s me.

Here’s a list of reasons I haven’t emailed you (but you should read this 100% of the way through cause it’s got some awesome news):

• We re-branded and re-launched our video content (10 episodes in and feedback is really good)
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• We re-launched and started growing Daily Mind Medicine again (all backlogged episodes have been imported and you can binge-listen to them all here)
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• I started taking speaking engagements again and accidentally booked out until the beginning of Q4
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• We got approved LAST MONTH to begin publishing materials into a few big nonprofits, helping troubled youth grow through adversity (this is really hard to do by the way and the team is responsible for it, I am not — but I am so proud to be a part of it)

A quick note on how I am building everything:

I don’t want to use my personal brand exclusively to grow companies quickly.

We do use the personal brand, and there a few million organic impressions coming through all channels that we can use each month. The brands include a lot of content (TWC Talks, DMM, Deep End, YouTube/Podcast/Socials, 3 different emails lists, etc) —

— BUT, when I was taking my old portfolio through due diligence to sell, I learned valuable lessons on how enterprise value is developed.

Long story short, you don’t want to be the concentration-risk behind your business. It’s better to build it slower but more secure than fast growth that comes with fragility.

The way I’m mostly building things right now is customer acquisition. Lead generation is fine but honestly is a waste. There is too much waste. It bothers me how much waste there is in basic “lead generation.”

I’d rather find a pocket of demand and completely capitalize on that demand.

The best way to do this, in my humble but validated over-and-over opinion, is by turning people into customers right away. You can sell at cheap prices as the trust barrier is currently set very high… but this kicks in the “muscle memory” that is then called upon later when they want to solve the next problem.

We are rapidly increasing the volume of customers we’re purchasing for two reasons:

• They’re free for me to buy (actually better than that; our two biggest campaigns are over 100% liquidation each; one’s close to 200%)
• People love them and it builds our reputation

In June we are hosting a two-day event all about this…

Nothing will change the front end of your business like abandoning lead gen & going into customer acquisition. If you want to come, go here and fill this out.

Lastly, as an update — I have taken a small break from writing online every day because I’m finishing two books right now.

Last year I wrote The Wealthy Consultant (and we are updating that right now to include more stories; it’s what people asked for so we’ll do it).

This year (July) I am publishing my sales book. And this Fall (October) my identity book. I am proud of both of them, but it is a lot of work, mechanically speaking, to just get these books out the door.

So I’ve backed off the volume of content and now that we’re getting close I will push back up to the normal levels. Content will start coming here again, and as always we can hang out on socials anytime you’re online.

Talk soon!

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Taylor Welch
​CEO, Welch Equities
Welch Consulting, LLC
​@taylorawelch​

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3401 Mallory Lane Suite 100 & 200, Franklin, TN 37067
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